Data Analytics (MS)
Degree Requirements
Prerequisite Courses
0-3 semester hours
The prerequisite course a student must fulfill is determined by a review of the student's undergraduate coursework and professional experience. If a prerequisite course is needed, it should be among the first courses taken.
Code | Title | Semester Hours |
---|---|---|
MDA 500 | Statistics and Linear Algebra | 3 |
Total Semester Hours | 3 |
Total Program: 36 semester hours
Core Courses
21 semester hours
Code | Title | Semester Hours |
---|---|---|
BUS 510 | Management of Information Technology | 3 |
BUS 512 | Integrated Data Management | 3 |
MDA 501 | SAS Programming Essentials | 3 |
MDA 502 | Multivariate Statistical Analysis | 3 |
MDA 503 | Data Mining and Predictive Analytics I | 3 |
MDA 504 | Data Mining and Predictive Analytics II | 3 |
MDA 580 | Analytics Graduate Seminar (Culminating Activity) | 3 |
Total Semester Hours | 21 |
Concentration/Track
15 semester hours
Students in this program must select one of the available concentrations or the customized track option.
Marketing Analytics Concentration
Code | Title | Semester Hours |
---|---|---|
BUS 560 | Seminar in Marketing Management | 3 |
MDA 564 | Marketing Research Methods | 3 |
MDA 565 | Digital Marketing and Social Media Analytics | 3 |
MDA 568 | Experimental Design and Analysis in Consumer Behavior | 3 |
MDA 569 | Marketing Analytics | 3 |
Total Semester Hours | 15 |
Supply Chain Analytics Concentration
Code | Title | Semester Hours |
---|---|---|
BUS 575 | Analysis of Business Operations | 3 |
BUS 576 | Supply Chain Management & Strategy | 3 |
MDA 572 | Problem Solving Methodologies | 3 |
MDA 573 | Analytics in Operations and Planning | 3 |
MDA 579 | Analytics in Logistics and Sourcing | 3 |
Total Semester Hours | 15 |
Customized Track Option
This option is designed to allow students flexibility to choose any combination of the courses that make up the Marketing Analytics and Supply Chain Concentrations. Students must satisfy any prerequisites for the classes they choose as part of this option.
Code | Title | Semester Hours |
---|---|---|
Select five of the following: | 15 | |
Seminar in Marketing Management | ||
Analysis of Business Operations | ||
Supply Chain Management & Strategy | ||
Marketing Research Methods | ||
Digital Marketing and Social Media Analytics | ||
Experimental Design and Analysis in Consumer Behavior | ||
Marketing Analytics | ||
Problem Solving Methodologies | ||
Analytics in Operations and Planning | ||
Analytics in Logistics and Sourcing | ||
Total Semester Hours | 15 |
Masters in Data Analytics 4+1 Program
Open to undergraduate students in the College of Business as well as Computer Science majors, the Masters in Data Analytics 4+1 Program provides students with a comprehensive understanding of business intelligence and the ability to analyze data and generate insights for better decision-making in the modern business world. During the senior year, undergraduate students approved for this MSDA 4+1 Program will begin taking graduate MSDA courses, which will count toward both degrees, thereby providing an accelerated path to completion.
Minimum Requirements to Apply to Participate in the MSDA 4+1 Program:
- Must be a current full-time undergraduate student at the University of La Verne.
- GPA 2.75 overall and in the major.
- Students must have completed a minimum of 88 units by the end of the junior year.
- Students must complete the “Application for Graduation Process” for the bachelor’s undergraduate degree (between April-May).
MSDA Courses in Senior Undergraduate Year:
- Once accepted to the Program, it is expected students will register to attend both the Fall and Spring of their senior year as full-time students with a maximum of two MSDA courses each semester.
- Students may take the remaining GE and major requirements concurrently during this senior year.
- Students must maintain a 3.0 GPA in the courses intended to be used for the MSDA graduate degree.
- No undergraduate courses may be used to satisfy MSDA graduate-level courses.
- If students complete Statistics (e.g., BUS 270 Statistics or a substantially equivalent course) and Linear Algebra (e.g., MATH 320 Linear Algebra or a substantially equivalent course) with grades of C+ or better, MDA 500 Statistics and Linear Algebra can be waived.
- A maximum of 12 units of MSDA courses (3 units each) can be taken in the senior year, with a maximum of 6 units in Fall and 6 units in Spring.
- MSDA course options during the senior year may include a maximum of 4 MSDA courses and may be applied to the bachelor’s undergraduate degree. See program chair for options.