Data Analytics (MS)
Degree Requirements
Foundation Courses
0-3 semester hours
The foundation courses a student must fulfill are determined by a review of the student's undergraduate coursework and professional experience. If foundation courses are needed, they should be among the first courses taken.
| Code | Title | Semester Hours |
|---|---|---|
| MDA 500 | Statistics and Linear Algebra | 3 |
| Total Semester Hours | 3 | |
Total Program: 36 semester hours
Core Courses
21 semester hours
| Code | Title | Semester Hours |
|---|---|---|
| BUS 510 | Management of Information Technology | 3 |
| BUS 512 | Integrated Data Management | 3 |
| MDA 501 | SAS Programming Essentials | 3 |
| MDA 502 | Multivariate Statistical Analysis | 3 |
| MDA 503 | Data Mining and Predictive Analytics I | 3 |
| MDA 504 | Data Mining and Predictive Analytics II | 3 |
| MDA 580 | Analytics Graduate Seminar (Culminating Activity) | 3 |
| Total Semester Hours | 21 | |
Concentrations
15 semester hours
Students in this program must select one of the two available concentrations.
Marketing Analytics Concentration
| Code | Title | Semester Hours |
|---|---|---|
| BUS 560 | Seminar in Marketing Management | 3 |
| MDA 564 | Marketing Research Methods | 3 |
| MDA 565 | Digital Marketing and Social Media Analytics | 3 |
| MDA 568 | Experimental Design and Analysis in Consumer Behavior | 3 |
| MDA 569 | Marketing Analytics | 3 |
| Total Semester Hours | 15 | |
Supply Chain Analytics Concentration
| Code | Title | Semester Hours |
|---|---|---|
| BUS 575 | Analysis of Business Operations | 3 |
| BUS 576 | Supply Chain Management & Strategy | 3 |
| MDA 572 | Problem Solving Methodologies | 3 |
| MDA 573 | Analytics in Operations and Planning | 3 |
| MDA 579 | Analytics in Logistics and Sourcing | 3 |
| Total Semester Hours | 15 | |
Masters in Data Analytics 4+1 Program
Open to undergraduate students in the College of Business as well as Computer Science majors, the Masters in Data Analytics 4+1 Program provides students with a comprehensive understanding of business intelligence and the ability to analyze data and generate insights for better decision-making in the modern business world. During the senior year, undergraduate students approved for this MSDA 4+1 Program will begin taking graduate MSDA courses, which will count toward both degrees, thereby providing an accelerated path to completion.
Minimum Requirements to Apply to Participate in the MSDA 4+1 Program:
- Must be a current full-time undergraduate student at the University of La Verne.
- GPA 2.75 overall and in the major.
- Students must have completed a minimum of 88 units by the end of the junior year.
- Students must complete the “Application for Graduation Process” for the bachelor’s undergraduate degree (between April-May).
MSDA Courses in Senior Undergraduate Year:
- Once accepted to the Program, it is expected students will register to attend both the Fall and Spring of their senior year as full-time students with a maximum of two MSDA courses each semester.
- Students may take the remaining GE and major requirements concurrently during this senior year.
- Students must maintain a 3.0 GPA in the courses intended to be used for the MSDA graduate degree.
- No undergraduate courses may be used to satisfy MSDA graduate-level courses.
- If students complete Statistics (e.g., BUS 270 Statistics or a substantially equivalent course) and Linear Algebra (e.g., MATH 320 Linear Algebra or a substantially equivalent course) with grades of C+ or better, MDA 500 Statistics and Linear Algebra can be waived.
- A maximum of 12 units of MSDA courses (3 units each) can be taken in the senior year, with a maximum of 6 units in Fall and 6 units in Spring.
- MSDA course options during the senior year may include a maximum of 4 MSDA courses and may be applied to the bachelor’s undergraduate degree. See program chair for options.